Teasley

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About Brian Teasley

Helping companies use data to drive improvements since 1989

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I became interested in this vocation back in my undergraduate days. I was studying mathematics and was exposed to how the Toyota company was using carefully designed analytical studies to improve their cars.  This "real-world" practical application of some of the theories I had been studying really captured my attention.  I decided to continue learning about "practical" mathematical tools and earned an M.S. degree in Applied Statistics.

After graduate school I first worked on engineering problems - helping to improve things including the stealth fighter, semiconductors, golf clubs and bicycles.

Then I realized the analytical skills used to make these improvements could be use to improve marketing campaigns.  I spent some time working for some well established marketing agencies working on projects for some of the biggest Fortune 100 companies. Some of the concepts I suggested using were initially met with many skeptical questions, since they were new approaches - but the concepts are now regularly applied to large campaigns at those companies.

My approach is always practical. Back in Graduate school I taught my first "Business Statistics" class. At that time I spent a lot of time developing a methodology for teaching statistics to people who might not "like" math - or who were going to be bored to tears sitting in a classroom for hours every week unless the topic was interesting and applicable to them. The result is an approach to "business statistics" that is focused on practical, real-world applications and simple explanations of supposedly "difficult" topics.  That, of course, is the approach I bring to working with all of my clients.  I have found numerous times that large theoretical discussions about statistical theory can sometimes be sidestepped by asking the right practical questions about a campaign. 

Learning, teaching, and applying what I have learned are all important to me. I  taught "Business Statistics" and "Decision Sciences" as part of an MBA program, and been a guest lecturer at American University in Washington DC as part of an ecommerce program. I am currently on the faculty of New York University (NYU). I have also been a speaker at shows put on by the Direct Marketing Association (DMA) as well as an international conference on semiconductors.  I enjoy sharing knowledge and usually end up learning something myself in the process.   

Since 1989 I have been helping companies use data and analysis to improve their products, customer acquisition rates, customer retention rates and increase their marketing ROI. I have:

I would love the opportunity to help you through consulting, data management and analysis, development of reports and reporting systems, survey development and analysis, and development of marketing recommendations and marketing strategies.

I look forward to helping you, learning from you, and most importantly, helping you improve your marketing campaigns.  

If I sound like someone you would like to work with, let us keep in touch. I have a monthly (or so) newsletter that has helpful insights into data, analytical, or marketing issues. To sign up for the free online magazine, please click here: Free Monthly eZine  I respond to all email I receive via the newsletter, so we will be able to keep in touch and I will be happy to answer any questions you may have.

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