Teasley
Teasley Services:
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"Go Get 'em" - Customer Acquisition Programs
Teasley offers analytical and data services geared towards acquiring customers for your company. From helping you define exactly whom you want to target through the actual execution and measurement of the program, we will help you acquire more customers.
Problem: Our “Customer Acquisition Program” clients need to achieve higher customer acquisition rates, increase the number of customers they have, or keep acquisition rates the same but at a lower cost. In addition, they sometimes want to focus specifically on acquiring more “High Value” customers.
Solution: The solution is to analyze available data to determine the combination of factors that identify who are your best customers and the characteristics that determine your best prospects. This determines your best target market and most likely candidates for acquisition. This information can be used in the development of direct marketing lists (mail, email, telemarketing) and/or can be used to assist media buyers when they are selecting media (print, radio, television).
Steps: The exact steps taken depend on what data is available for your situation. Once the data is assessed, a combination of analysis, predictive modeling, surveys and/or other analytical techniques is conducted.
A graph showing that the high value customers (in red) have high household sizes and ages, and medium to lower incomes
Results/Deliverables: When done by Teasley, the results are clear, marketing-focused insights identifying your target market(s). These results are then applied to direct or mass marketing efforts, helping to select lists, publications, programs, etc. for your marketing campaigns. Depending on your needs, we may do any of the following for you:
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Deliver and/or present reports containing information identifying your best prospects |
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Deliver and/or present reports containing information identifying your "most valuable" customers |
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Assist your media people in targeting your best prospects |
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Deliver and/or implement a "scoring" algorithm to help you select names from large databases (House files, Acxiom, Experian, D&B etc.) |
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Deliver a computer file to you (or to a vendor (e.g. print shop) of your choice) containing names and addresses and other information relevant to your program |
Teasley will help you through all the steps of the process - from the assessment of your available data through the application of the analysis to your marketing programs. We will work with your IT people, analytical people, media people, creative people and print shops or other vendors to ensure the successful execution of your program.
To discuss how we can help you increase your customer acquisition rates through one of our Customer Acquisition Programs please call Brian Teasley at 646.414.1100 or email bteasley@teasley.net