Teasley

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Free Tools and Articles - to help you make improvements

Below is our free tools and articles section. The articles are meant to shed light on topics that marketers should know about. The tools are meant to make your life a bit easier.

The tools and articles are all free. If you enjoy them, I know you will also enjoy my updates in the areas of data, marketing, and analysis. Simply fill out the form below and you will receive a series of articles from my "How to Improve Your Marketing" series - as well as an occasional data, marketing and analysis update. The articles include:

"How to Acquire the Best Prospects"

"How to Acquire Data and Lists"

and the semi-famous

"Why is Spam Called Spam?"

To receive the free information and articles, simply fill out the box below:

(You can also scroll this page down for other free tools and articles)

Tools:

The Teasley Statistical Calculator - Use this tool to calculate whether the response rates from your tests results are "statistically significant" or not. To download the calculator (Excel File) please click here: Teasley Calculator

The Teasley "Google AdWords" Statistical Calculator - Do you look at the results of your ad testing on Google's AdWords and wonder "how certain" you are that one ad is better than the other? Use this tool to calculate whether your click-through rates from your tests results are "statistically significant" or not. To download the calculator (Excel File) please click here: AdWord Calculator

Articles written by Teasley:

"CRM - Don't Worry, Nobody has it Right - Yet"

Do you want to use data and analysis as part of your CRM program? This paper will make you feel better about your "CRM" program and then will outline steps to improve it. To view this article please Click Here (or right click to download)

"Why Data and Technology are Difficult"

Do you have difficulties with multiple aspects of "Data and Technology"? This seven page article outlines the major parts of the "data and technology problem" that marketers face. Although going into the solutions for all the problems is too much for a short article, defining and understanding the problems helps marketers know what they are up against. The article points out that if you are having problems in these areas you are not alone. To view this article, please Click Here (or right click to download)

"Marketing Mix Modeling"

Do you want to know how much of your marketing budget should be spent in each channel? If so, then the topic of "Marketing Mix Modeling" should be of interest to you. This topic has begun to get some publicity - so some people are questioning whether it is a valid technique (it is) or if it is just a bunch of hype (some of it is). This six page paper explains the topic in an easy-to-understand manner but points out that it is just a tool to be used to help marketers with a much bigger problem. To view this article please Click Here (or right click to download)

"Taguchi & Other Test Designs"

Do you want to test many different components of your website or direct mail piece? This short article explains what a Taguchi Design is - and how it can help you. To view this article please Click Here (or right click to download)

Special Features:

Where to Find a Single, Rich Woman

The Top Ten Cities in the United States in which to find a Rich, Single Woman are the subject of this study, released in February, 2005. Study conducted in conjunction with data provided by GeoLytics (www.geolytics.com)

To download the complete report/article (word document): Click Here

To download the complete report/article (pdf file): Click Here

To download the complete ranked list of the 260 Metropolitan Statistical Areas (MSA's) (excel file): Click Here

To download the complete ranked list of the 260 Metropolitan Stastistical Areas (MSA's) (pdf file): Click Here

(Note: All material is released for publication and fair use, provided proper attribution to Teasley is made, and a reference to www.teasley.net is given. You have our permission to link to this site)