Teasley
Teasley Services:
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"The Results" - Marketing Campaign Reporting
Teasley can help you monitor and track your marketing campaigns. We can help you analyze the results from one campaign or we can help you design and implement a large-scale reporting system. The reports will get you the information you need to manage and optimize your campaigns. For more information: (click here)
Problem: Despite the recent and continued promises of CRM software vendors, most marketing managers still have a lack of available, easily comprehensible reports containing information on their deployed marketing campaigns. This results in uncertainty as to which geographies, lists, demographics, creative pieces, offers, etc., are the best performers.
Solution: Implement or utilize a campaign reporting system that will clearly show you the answers to your key questions. Have someone who understands your marketing campaigns develop, produce, and deliver the reports. Utilize software to automate and improve efficiencies in the reporting process, resulting in faster delivery of reports.
Teasley can help you with ad-hoc, occasional reporting - or we can develop a complete reporting system for you. The solutions are provided using your resources (computers, IT support) or you can outsource all of the work to Teasley.
Steps: While the steps taken will vary on the type of system you need, the process will start with an analysis of your reporting objectives and available data. Teasley will then work to develop a plan and methodology for collecting and moving the data to a centralized location (if data is from multiple sources) for report development. We will then acquire the data for you and conduct the necessary data manipulation and analysis to produce the reports.
A graph showing that "cost per acquisition has diminished for many tested channels/outlets - and sponsorships and mass reach vehicles have gotten in line with other opportunities
Results/Deliverables: In an occasional, ad-hoc environment the result of the reporting process will be some combination of Powerpoint, Excel, and Word documents that detail the results of your campaign. In larger scale reporting systems our work results in an efficient automatic process that produces the reports for you whenever new data becomes available. These reports are either emailed to you or are available for web-based viewing.
A graph showing the positive affect of a marketing campaign for different products and different market segments
We have experience with many reporting packages (including Business Objects, Microstrategy, and Cognos) and would be happy to discuss your campaign reporting needs with you.
Please call Brian at 646.414.1100 to determine how we can help you improve your campaign reporting.